Trusted by Chimney & Gas Service Companies Across the Country
For Chimney & Gas Companies With Multiple Employees

If Training Depends on You... It's Not a System

You've already built something real. You've got techs, you've got jobs, you've got revenue coming in. But you're still the one holding it all together... and you know that's not sustainable.

Ignite is the managed execution system that installs certification, sales discipline, and accountability into your company... so your business grows even when you're not in the truck.

BOOK YOUR DEMO CALL

Free 15-minute call. No pressure. See if Ignite fits your operation.

You Already Know Something's Off

You're not starting from zero. You've got a real business. But right now... it only works because you're running it every single day. And that's the problem.

Your techs only learn by riding with the "big dog." And every generation that comes through learns a little less than the last. The knowledge is diluting... not compounding.
You've bought courses. You've been to events. You've tried to train your team yourself. Some of it sticks for a week. Most of it doesn't stick at all.
You're the bottleneck. Every question, every callback, every decision runs through you. You didn't build a business... you built a job you can't take a day off from.
Turnover kills your momentum. You spend 6 months getting someone trained... and they leave. Then you start over. Again.
Your revenue is stuck. Same number year after year. Not because you're not working hard enough... but because there's no system underneath you pulling things forward.
You're too busy working IN the business to ever step back and work ON it. You know what needs to happen... you just don't have the bandwidth to make it happen.

The problem isn't effort. You've got plenty of that. The problem is you don't have a system that builds your team, holds them accountable, and drives growth without you doing all the heavy lifting.

Training Gives Access. Ignite Builds a Company.

Most owners think the answer is better people or more training. It's not. The answer is a system that takes the people you already have... and installs execution into your company so it doesn't depend on you remembering to push it forward.

Without a System

  • Self-directed training that stalls by week 3
  • You manage who's doing what (and nobody is)
  • Sales skills are whatever your best tech picked up
  • No visibility into who's actually learning
  • Every time someone leaves, you start from scratch
  • Growth depends entirely on you showing up
VS

With Ignite

  • Managed 25-week certification path with weekly follow-up
  • Someone else monitors progress and sends alerts
  • Weekly sales coaching that raises every ticket average
  • Full leadership visibility into your team's growth
  • New hires plug into the same system on day one
  • Growth is built into the structure... not your calendar

You don't need more information. You need someone to install execution into your company... and hold your team to the standard you've been trying to hold alone.

SEE IF IGNITE IS RIGHT FOR YOU

The 3 Pillars of Ignite

Every part of Ignite exists to solve a specific problem that training alone can't fix. Here's why companies upgrade... and why they never go back.

The Certification Engine

Most companies buy training and hope their techs use it. Nobody follows up. Nobody tracks it. It dies on the shelf.
Ignite manages the entire 25-week certification path for you. Weekly monitoring. Follow-up. Leadership alerts. Your techs get certified... without you teaching every lesson or chasing anyone down.

The Revenue System

Most techs learn sales from whoever they ride with. That means your best practices dilute with every new hire. Revenue per ticket slowly drops.
Monday Morning Minutes delivers weekly sales coaching from Alan Rush. 5 minutes. Direct. Revenue-focused. It raises ticket averages and sharpens standards across your entire team... every single week.

The Owner Circle

Most owners build alone. No one to pressure-test decisions with. No one to tell you what's working in similar companies. Just guessing.
Monthly live coaching calls + a private community of operators who've gone from chaos to control. Real conversations about leadership, hiring, systems, and what's actually moving the needle.
BOOK YOUR DEMO CALL

Everything Inside Ignite

One price. Full access. No upsells inside the program.

Meet the SureFire Owners

Four industry veterans who built, scaled, and continue to lead real businesses in the trades. They don't just teach it — they live it every day.

Mark Stoner

Mark Stoner

FOUNDING PARTNER

40 years in the chimney business. Founder of Ashbusters Chimney Service. Author of Blue Collar Gold. Inc. 5000 three years running. Featured on CNBC's Blue Collar Millionaires. Founding Partner of SureFire Training Academy.

Jake Loeffler

Jake Loeffler

PARTNER & DIRECTOR OF BUSINESS DEVELOPMENT

25+ years driving profitable growth in chimney services. President of Brickliners Custom Masonry & Chimney Services. Specializes in systems development, strategic planning, and helping companies build sustainable operations.

Alan Rush

Alan Rush

IN-HOME SALES & TRAINING

Nearly 30 years of sales experience. Worked with 100+ chimney companies. Over 6,000 in-home sales ride-alongs. His solution selling methods are creating the standard for chimney professionals nationwide.

Jim Brewer

Jim Brewer

HEAD OF EDUCATION & SAFETY

Founder of Rooftop Safety USA. SureFire Head of Education. 30+ years in chimney service, safety, and technical training. Dedicated to raising industry standards through hands-on education.

Owners Who Made the Switch

"Support. You're on an island alone as a business owner. You're not on an island with SureFire."
Chad Murray
Masters Services
"I don't know what you don't know. The exposure to new systems and processes you can take away and instantly implement... that's critical."
Anthony Valerio
Four Winds
"Don't hesitate. Jump in. Spend the money... it's worth every dollar. You're going to get out of it what you put in."
Sam Lawton
Clean Sweep 317
"I needed another Mastermind group to help get me to the next level. Young people doing in a fraction of the time what it took me years to do."
Chuck Hall
Winstons Services

Simple Pricing. Everything Included.

No hidden fees. No upsells. One price, full access, full execution.

Most Popular

IGNITE

$649/mo
Up to 5 users included
Or $6,999/year (save 2 months)
  • Full Training Academy access
  • Managed 25-week certification path
  • Weekly sales coaching (Monday Morning Minutes)
  • Blue Collar University with Mark Stoner
  • Monthly live owner coaching calls
  • Private owner community
  • SOP library
  • CSIA Review included at onboarding
BOOK YOUR DEMO CALL

Additional users: Training-only seat $49/user/mo · Coordinated seat $99/user/mo · Coordination capped at 15 users.

Book Your Free Demo Call

Tell us about your operation. We'll show you exactly how Ignite works and whether it's the right fit.

We'll reach out within 1 business day. No spam. No pressure.

Common Questions

I already have SureFire training access. What changes?
Your training access carries over. Ignite adds the managed certification path, weekly sales coaching, monthly owner calls, and accountability on top of it. You keep everything you have... and get someone to actually drive execution.
Is there a contract?
No long-term contracts. Month-to-month or annual. Cancel anytime. We keep you because it works... not because you're locked in.
How fast will I see results?
Most owners see a shift within 30 days. Your techs start moving through certification immediately. Sales coaching starts the first Monday. The community is live from day one.
I have more than 5 technicians.
Ignite includes 5 users. Additional training-only seats are $49/month. Coordinated seats with managed certification are $99/month. Coordination is capped at 15 managed users... after that, training access is unlimited.
Is this just for chimney companies?
Ignite is built for chimney and gas service businesses. The training, SOPs, and coaching are all specific to this industry. Not generic business advice.
What makes this different from just buying courses?
Courses give you information. Ignite gives you execution. Managed certification, weekly sales coaching, monthly owner calls, and a team that holds your people accountable. That's the difference between knowing what to do and actually doing it.

Stop Managing Training Yourself

You've already built something real. Ignite installs the system that takes it from here... so your business grows even when you're not pushing it forward.

BOOK YOUR DEMO CALL